B2B Growth Academy
You can become a better content marketer in a day
Stop wondering what you should be doing and start increasing traffic, leads and revenue today.
- Online training course
- Run by Ross Simmonds
- Length: 4h 15m
Achieving growth is the goal, but what should you invest in today to get there?
To achieve growth, marketers invest in lots of things…
- We invest in people
- We invest in new tools
- We invest in strategies like content marketing
This course is designed to give you an edge in competitive industries and ensure the time you and your team spend actioning content marketing strategies is delivering a return on investment.
Introducing...
B2B Growth Academy 📈
Distribution. Rules. Everything. Around. Me.
An online training program led by Ross Simmonds to help you level-up your B2B content marketing skills.
B2B Growth Academy includes:
- 5 training modules with 4 hours of actionable video lessons
- 8 bonus resources, templates, worksheets & swipe files
- 4 exclusive interviews with top marketers from Hubspot, Aira & more
This training program will help you confidently...
- Leverage content marketing to meet your business goals
- Use customer-driven insights to create content
- Create content that generates traffic and leads consistently
- Distribute your content to see the greatest ROI for each piece you create
- Scale up your content marketing to achieve growth faster
Who is Ross Simmonds?
Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & SaaS companies to global Fortune 500 brands.
Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more.
This course is perfect for you if...
- You are currently investing time or money in content marketing
- Your competitors are investing time & resources into content
- You want to generate leads & business while you sleep
- You've tried a bunch of digital tactics without seeing clear ROI
- You know you can do better with content marketing but don’t know where to start
Over the last few years, I've distributed blog posts, videos, podcasts, slides, infographics & more for my own brand & for clients to reach millions of people.
The content I’ve touched has made the front page of Reddit 7x, combine for more than 1M visitors via social & referral traffic, more than 1.2M views on Slideshare, over 500,000 impressions on Twitter & 40,000 views a month on LinkedIn.
- This doesn't include any of the results that came from paid media
- This doesn't consider the ROI from using retargeting
- This didn't come from begging for shares
- This didn't come from a lucky break
It came from having a deep understanding of how to spread stories across multiple channels without coming off as a spammer or someone STARVING for more diverse traffic. This isn’t some special skill or talent…
It’s something I’ve trained people how to do at my agency. And it’s something that they’ve gone ahead and trained our clients how to do internally.
This is how you extract the value from your content investment you deserve.
— B2B Growth Academy member —
"The ROI on this course is what I wish I got every time I paid for information..."
"B2B Growth Academy is like having Ross as your own personal marketing consultant at a fraction of the price. The course gives you a tailored perspective around how to develop a strategy, write great content and spread the content exactly where your audience is spending time. The ROI on this course is what I wish I got every time I paid for information. It not only sets the bar—it raises it."
Nelio Leone
Founder of UrbanMonks
Module 1
The Fundamentals Of B2B Marketing
What you'll learn:
- The role of content in B2B
- The ROI of content marketing
- How to think about Google
- Why most B2B content marketing engines fail
Module 2
How To Create Your Content Strategy
What you'll learn:
- How to set marketing goals
- How to define your target audience
- How to prioritize the most important content & projects
- How to organize your website
Module 3
How To Create Content That Ranks & Converts
What you'll learn:
- How to find the best content ideas
- How to structure a blog post
- A proven 5-step process for creating content
Module 4
How To Distribute Your Content Assets
What you'll learn:
- How to rank in Google without a magic formula
- Experimentation & testing 101
- How to reach more people on social
- How to run basic retargeting ads
Module 5
How To Build A Team & Execute Your Plan
What you'll learn:
- How to determine KPIs
- Structures of a high-performing content marketing team
- How to hire content creators
- How to build an execution plan
Join B2B Growth Academy today and you'll also get 8 bonus templates, playbooks & swipe files.
All created to help you go from strategy to execution right away.
Bonus 1
6-Step SMART Marketing Goal Setting Cheatsheet
Set marketing goals that matter. Use this step-by-step template to stay focused on what matters most.
Bonus 2
50+ Blog Post & Content Asset Title Templates
No more searching for ideas—just grab one of these titles, remix it to fit your topic & you're ready to go.
Bonus 3
Fill-In-The-Blanks Audience Persona Template
If you're talking to everyone, you're talking to no one. Plan your target personas to get your team on the same page.
Bonus 4
Audience Awareness Content Planning Template
After you've created your personas, use this template to plan what content to create throughout their customer journey.
Bonus 5
Pre-Written Content Creation Guidelines Document For Writers
Brief writers on your brand & set guidelines for how your content should sound to stay consistent.
Bonus 6
Link Building Partnership Management Spreadsheets
Easily manage dozens of backlink partnerships with one easy-to-use and share spreadsheet to track placements.
Bonus 7
SEO Keyword & Content Mapping Spreadsheet
Track your highest priority keywords, dig into the most important data and plan the content you'll be using to rank for each.
Bonus 8
B2B Content Marketing Team Hiring Playbook
Create your job postings, reach the ideal candidates, navigate the interview process & make the right hire.
Turn your marketing strategy into an engine for growth.
Level up your B2B marketing strategy with the insights, techniques, tactics & real-world examples inside this program.
- Lay the foundation for traffic, pipeline & revenue growth
- Create great content that your audience can't resist
- Build your content marketing team to scale your efforts
Join B2B Growth Academy today.
Get instant access to the entire program. No time delays or locked content.
$597
One-time payment
- Instant & unlimited access
- Access to all future updates
- Safe & secure payments
What the industry is saying about Foundation
"I love reverse-engineering the marketing strategies of successful companies. But, I really love it when Foundation does it for me. They do it more thoroughly than anyone: detailing the tactics, gathering data and laying out the exact steps each company took."
"I read every issue of the Foundation newsletter. The breakdowns inside each one are outstanding."
"A newsletter that I read every single time when it hits my inbox. It's full of deep analysis for B2B marketers, with hands-on case studies of how the most successful SaaS companies & marketplaces conquered their SEO niche."
“I've said it before and I'll say it again—if you do not subscribe to Foundation's newsletter, you are missing out on a content marketing GOLDMINE."
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