Free Guide

How to build a B2B marketing strategy that gets results

Learn from the strategies, techniques and case studies some of the worlds fastest growing B2B SaaS brands have used to drive success for their business.
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Use this guide to transform your B2B marketing strategy into something that doesn’t need to change every few weeks.

We took some of the top B2B SaaS brands and reverse engineered the strategies that have helped them find success.

Whether they’re some of the fast growing startups of today or are the Unicorns gracing the NASDAQ—these brands have unlocked massive growth leveraging brilliant marketing strategies.

Some of the strategies highlight how SaaS companies can…

• ​Go from an incumbent to an industry leader by highlighting their differences with the leader and owning their brand
• ​Use transparency to differentiate from others in the market
• ​​Create unique tools and unique assets that generate leads and establish clear brand leadership
• ​​Use webinars to scale in a world where this strategy seems to have gone to be considered old fashioned

It’s time to re-think how you strategize.

Over the last few years, we’ve helped brands research their audiences, develop strategic plans, implement these strategies and develop content assets (blog posts, videos, podcasts, slides, infographics, etc) that reached millions of people and generated millions in revenue.

The strategies that work for one brand can fail for another…

That’s why we’ve developed a resource that outlines a diverse set of digital marketing strategies that B2B organizations (primarily in SaaS) have used to grow their brand or maintain their position as a leader in their market.

This isn’t meant to be a guide filled with quick hacks and easy wins.

This guide is for marketers who are trying to build a brand that lasts.

We divided the guide into key sections for ease of reading:

🚀 Section 1: How To Develop A Strategy
🚀 Section 2: Strategies For Building Brand Awareness
🚀 Section 3: Strategies For Generating More Leads

We’re excited to arm you with this resource and hope it’s something you can use to improve your B2B marketing strategy for months to come.

Remember though…

Most strategies aren’t acted upon because they have a lot of moving parts. Don’t take every strategy in this document and try to act upon them. Find one or two and make them your own.

Download the strategy guide (free)

What the industry is saying about
Foundation

“I love reverse-engineering the marketing strategies of successful companies. But, I really love it when Foundation does it for me. They do it more thoroughly than anyone: detailing the tactics, gathering data and laying out the exact steps each company took.”

Peter CaputaCEO of Databox
“I read every issue of the Foundation newsletter. The breakdowns inside each one are outstanding.”

Brian DeanFounder of Backlinko
“A newsletter that I read every single time when it hits my inbox. It’s full of deep analysis for B2B marketers, with hands-on case studies of how the most successful SaaS companies & marketplaces conquered their SEO niche.”

Lars KampCEO of Some Engineering, Inc.
“I’ve said it before and I’ll say it again—if you do not subscribe to Foundation’s newsletter, you are missing out on a content marketing GOLDMINE.”

Rachael HensleyDirector of PR & Comms at Shippo
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