Tired of generic marketing tips like ‘content is king’ flooding your inbox? Yeah, us too.

That’s why we publish breakdowns and research that are actually worth your time.

From analyses of how the latest SaaS startup used TikTok to unlock new levels of growth to breakdowns of how brands like Adobe, HubSpot, and Salesforce built their content moat – we publish research-backed essays that are filled with value and so much more.

Our research allows you to:

Learn from research on the biggest names in B2B SaaS

+ dozens more brands

B2B SaaS marketing insights so good it’ll feel like you found cheat codes

Understand how to create an SEO moat before your competition

Gaining market share in the SERP has never been more important. We give you the research and strategies that have worked in the past and will work in the future.

All in one place without the ‘guru speak’. Just the information you need to better understand the market, educate your team and create an SEO strategy that will help you capture that # 1 spot. You don’t need to keep fearing the algorithm. We’ll arm you with the insight to become friends with the algorithm and ahead of competition. Let’s do this.

Pull back the curtain on how B2B SaaS unicorns earned their horns

How did organizations like Stripe, Airtable & Zapier go from zero to hero?

Every week we explore the strategies and tactics B2B SaaS giants have used to beat out their competition, and talk about how you can apply the same concepts to your own industry. It’s not enough to worry just about content. We break down the acquisitions that make sense, the community engagements that drive results and so much more.

Discover distribution & growth channels competitors overlook

Alex Rampell of a16z said “The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation”. We want to help you uncover distribution or innovation. Whatever it is you need to win your market.

Our research arms CMOs and VPs of Marketing with insight into what’s working now, next and what you need to do to thrive in the future. How? We provide forward-looking guidance on channels worth investing in by studying trends of buyers, brands and more.

Foundation Labs Insider

When you become a Labs Insider, you’ll get exclusive access to everything below.

Exclusive B2B SaaS growth, SEO & content case studies

Level up your marketing strategies by studying what’s already working for B2B SaaS companies like Masterclass, Canva, Snowflake, and more. As a Labs Insider, you’ll have complete access to every case study Foundation has ever published, as well as brand new Insiders-only case studies published every single week.

Quarterly reports sharing data-backed B2B SaaS trends, correlations & more

Each report will uncover who’s leading the pack across each  category, what trends and correlations we’re seeing in the data, and how you can apply the lessons we’re sharing to your own organization.

Weekly Insiders-only email on trends, data & research

When you become an Insider, you’ll immediately start receiving our weekly Insiders-only email that covers B2B SaaS marketing trends, digs into the data behind how the big names in SaaS are winning today, and shares the connections and correlations your competitors wish they could see.

Two weekly newsletters with case studies & SaaS stories

Every week since 2020, Foundation has delivered two weekly emails: one essay deep-diving into a specific trend or company in B2B SaaS and one curated roundup of the need-to-know stories from the week that was. As a Labs Insider, you’ll not only start to receive both weekly emails—you’ll also get instant access to the entire archive of weekly roundups & essays since Volume 1 (something the general public can’t access).

Insiders-only webinars on B2B SaaS content marketing

Every quarter, you’ll be invited to exclusive webinars hosted by Ross Simmonds (aka @TheCoolestCool) where Ross, the Foundation team, and the best marketers in B2B SaaS talk strategies, tell stories, and share lessons you can apply to your own marketing engine.

Foundation Labs Inner Circle

Inner Circle members will get full access to everything above AND the following invite-only conversations and reports.

Invite-only fireside chats & webinars with marketing leaders at B2B SaaS giants like Hubspot, Snowflake & more

When you join the Foundation Labs Inner Circle, you’ll be invited to every single monthly fireside chat we host with top B2B SaaS marketers from across the globe. These sessions will be a combination of educational and discussion-based. The floor will be yours to unmute and ask Ross & each guest any question under the sun.

Industry-specific SaaS reports breaking down what’s working across industries today

Inner Circle members will also get industry-specific reports every quarter where the Foundation team deep-dive into a particular industry to explore who’s winning, who’s on the rise, and which tactics and strategies are driving the best results.

What the industry is saying about Foundation

"They do it more thoroughly than anyone"

“I love reverse-engineering the marketing strategies of successful companies.  But, I really love it when Foundation does it for me. They do it more thoroughly than anyone: detailing the tactics, gathering data and laying out the exact steps each company took.”

Peter Caputa
CEO of Databox

"I read every issue"

“I read every issue of the Foundation newsletter. The breakdowns inside each one are outstanding.”

Brian Dean
Founder of Backlinko

“It’s full of deep analysis for B2B marketers”

“A newsletter that I read every single time when it hits my inbox. It’s full of deep analysis for B2B marketers, with hands-on case studies of how the most successful SaaS companies & marketplaces conquered their SEO niche.”

Lars Kamp
CEO of Some Engineering Inc.

“A content marketing goldmine”

“I’ve said it before and I’ll say it again—if you do not subscribe to Foundation’s newsletter, you are missing out on a content marketing GOLDMINE.”

Rachael Hensley
Director of PR & Comms at Shippo

Become a Labs Insider today & leave your competition in the dust

Level up your entire marketing engine with exclusive trends, research, data & stories.